katiecouric How Justin Bieber Got Discovered CBS News

Uncovering The Star Maker: Who Discovered Justin Bieber

katiecouric How Justin Bieber Got Discovered CBS News

Who discovered Justin Bieber? Scooter Braun, a former marketing executive for So So Def Recordings, is credited with discovering Justin Bieber. In 2007, Braun stumbled upon Bieber's YouTube videos and was impressed by his talent. He contacted Bieber and his mother, and eventually signed him to a joint venture between Braun's company, SB Projects, and Island Records.

Bieber was born in Stratford, Ontario, Canada, on March 1, 1994. He began singing and playing the piano at a young age, and by the time he was 12 years old, he had already won several local talent competitions. In 2007, Bieber's mother, Pattie Mallette, began posting videos of her son singing and playing the guitar on YouTube. These videos quickly went viral, and Bieber soon caught the attention of Braun.

Braun flew to Atlanta to meet Bieber and his mother, and he was immediately impressed by Bieber's talent and charisma. He signed Bieber to a joint venture between SB Projects and Island Records, and Bieber released his debut album, "My World," in 2009. The album was a huge success, and Bieber quickly became one of the most popular singers in the world.

Bieber has continued to release successful albums and singles throughout his career, and he has won numerous awards, including Grammy Awards, American Music Awards, and Billboard Music Awards. He is one of the best-selling music artists of all time, and he has sold over 150 million records worldwide.

Justin Bieber

Justin Bieber's discovery is a fascinating story that involves talent, perseverance, and a bit of luck. Here are six key aspects of the story:

  • Talent: Bieber was born with a natural talent for singing and performing.
  • YouTube: Bieber's mother posted videos of him singing on YouTube, which caught the attention of Scooter Braun.
  • Scooter Braun: Braun is a former marketing executive who discovered Bieber and signed him to a joint venture with Island Records.
  • My World: Bieber's debut album, "My World," was released in 2009 and was a huge success.
  • Global star: Bieber has become one of the most popular singers in the world, with millions of fans around the globe.
  • Inspiration: Bieber's story is an inspiration to young people around the world, showing that anything is possible if you have talent and determination.

Bieber's discovery is a reminder that talent can come from anywhere. With the help of social media and a little bit of luck, anyone can achieve their dreams.

Name Justin Bieber
Birthdate March 1, 1994
Birthplace Stratford, Ontario, Canada
Occupation Singer, songwriter, actor
Years active 2008-present
Labels Island Records, Def Jam Recordings
Genres Pop, R&B
Website www.justinbiebermusic.com

Talent

Justin Bieber's natural talent for singing and performing was a major factor in his discovery. His ability to connect with audiences and his raw talent were evident from a young age. When Scooter Braun first saw Bieber's YouTube videos, he was immediately impressed by his charisma and stage presence. Bieber's talent was also a major factor in the success of his debut album, "My World." The album was a huge commercial success, and it helped to launch Bieber's career as a global superstar.

Bieber's story is an example of how important it is to have talent in order to succeed in the music industry. However, it is also important to note that talent alone is not enough. Bieber also had the drive and determination to succeed. He worked hard to develop his talent, and he was willing to put in the time and effort to become a successful singer.

The connection between Bieber's talent and his discovery is a reminder that talent is a key ingredient for success. However, it is also important to remember that talent alone is not enough. Hard work and determination are also essential for success.

YouTube

The connection between YouTube and Justin Bieber's discovery is undeniable. Without YouTube, it is unlikely that Braun would have ever heard of Bieber, let alone signed him to a record deal. Bieber's story is a testament to the power of social media and the internet in general. In the past, it was much more difficult for unsigned artists to get their music heard by record executives. However, with the advent of YouTube and other online platforms, artists now have a much easier way to showcase their talent to the world.

Bieber's mother, Pattie Mallette, played a key role in her son's discovery. She was the one who posted videos of Bieber singing on YouTube. These videos quickly went viral, and they soon caught the attention of Braun. Braun was immediately impressed by Bieber's talent, and he flew to Atlanta to meet him and his mother. Braun eventually signed Bieber to a joint venture between his company, SB Projects, and Island Records.

Bieber's story is an inspiration to young people around the world. It shows that anything is possible if you have talent and determination. Bieber was discovered on YouTube, and he has since become one of the most successful singers in the world. His story is a reminder that anyone can achieve their dreams if they are willing to work hard and never give up.

Scooter Braun

Scooter Braun played a pivotal role in Justin Bieber's discovery and subsequent rise to fame. Braun's expertise in marketing and his connections within the music industry were instrumental in Bieber's success.

  • Discovery: Braun discovered Bieber on YouTube in 2007. He was immediately impressed by Bieber's talent and potential, and he reached out to Bieber and his mother to offer them a record deal.
  • Mentorship: Braun became Bieber's mentor and manager, and he played a key role in developing Bieber's career. Braun helped Bieber to develop his sound, his image, and his marketing strategy.
  • Joint venture: Braun signed Bieber to a joint venture between his company, SB Projects, and Island Records. This joint venture gave Bieber the resources and support he needed to succeed in the music industry.
  • Success: Bieber's debut album, "My World," was released in 2009 and was a huge success. Bieber quickly became one of the most popular singers in the world, and he has continued to release successful albums and singles throughout his career.

Braun's discovery of Bieber and his subsequent mentorship and management were essential to Bieber's success. Braun's expertise in marketing and his connections within the music industry helped Bieber to achieve his full potential.

My World

The release of Justin Bieber's debut album, "My World," was a pivotal moment in his career and played a significant role in his discovery and subsequent rise to fame. The album's success solidified Bieber's status as a global superstar and cemented his place in the music industry.

The album's success can be attributed to several factors, including Bieber's natural talent, his charismatic stage presence, and the catchy pop songs that resonated with audiences around the world. The album's lead single, "One Time," reached the top 10 in several countries, and the follow-up single, "Baby," became a global smash hit, topping the charts in many countries and cementing Bieber's status as a teen heartthrob.

The success of "My World" also played a significant role in Bieber's discovery. The album's commercial success and critical acclaim brought Bieber to the attention of a wider audience and helped to establish him as a legitimate artist. The album's success also led to Bieber being invited to perform on, which further increased his exposure and popularity.

In conclusion, the release of "My World" was a pivotal moment in Justin Bieber's career. The album's success solidified Bieber's status as a global superstar and cemented his place in the music industry. The album's success also played a significant role in Bieber's discovery and helped to establish him as a legitimate artist.

Global star

The connection between Justin Bieber's global stardom and his discovery is undeniable. Bieber's immense popularity and massive fan base are a direct result of his talent, hard work, and the efforts of those who discovered and supported him.

Bieber's discovery on YouTube was a pivotal moment in his career. His videos quickly went viral, and he soon caught the attention of Scooter Braun, a former marketing executive. Braun was immediately impressed by Bieber's talent and potential, and he signed him to a joint venture between his company, SB Projects, and Island Records.

With Braun's guidance and support, Bieber released his debut album, "My World," in 2009. The album was a huge success, and it helped to launch Bieber's career as a global superstar. Bieber's subsequent albums and singles have also been highly successful, and he has won numerous awards, including Grammy Awards, American Music Awards, and Billboard Music Awards.

Bieber's global stardom is a testament to his talent, hard work, and the dedication of those who discovered and supported him. His story is an inspiration to young people around the world, and it shows that anything is possible if you have a dream and you are willing to work hard.

Inspiration

Justin Bieber's discovery story is an inspiration to young people around the world because it shows that anything is possible if you have talent and determination. Bieber was discovered on YouTube by Scooter Braun, a former marketing executive. Braun was immediately impressed by Bieber's talent and potential, and he signed him to a joint venture between his company, SB Projects, and Island Records. Bieber's debut album, "My World," was released in 2009 and was a huge success. Bieber has since become one of the most popular singers in the world, and he has won numerous awards, including Grammy Awards, American Music Awards, and Billboard Music Awards.

  • Talent: Bieber was born with a natural talent for singing and performing. He began singing and playing the piano at a young age, and by the time he was 12 years old, he had already won several local talent competitions.
  • Determination: Bieber was determined to succeed in the music industry. He worked hard to develop his talent, and he was willing to put in the time and effort to become a successful singer.
  • Opportunity: Bieber was fortunate to have the opportunity to be discovered by Scooter Braun. Braun was impressed by Bieber's talent and potential, and he was willing to give him a chance.
  • Hard work: Bieber has worked hard to achieve his success. He has released several successful albums and singles, and he has won numerous awards. He is a role model for young people around the world, and he shows that anything is possible if you have talent and determination.

Bieber's story is an inspiration to young people around the world. It shows that anything is possible if you have talent and determination. Bieber's story is a reminder that we should never give up on our dreams. If we have a dream, we should work hard to achieve it. Anything is possible if we believe in ourselves and never give up.

FAQs about Justin Bieber's Discovery

This section provides answers to frequently asked questions about Justin Bieber's discovery.

Question 1: Who discovered Justin Bieber?


Answer: Justin Bieber was discovered by Scooter Braun, a former marketing executive for So So Def Recordings.

Question 2: How did Scooter Braun discover Justin Bieber?


Answer: Braun discovered Bieber on YouTube in 2007. He was impressed by Bieber's talent and potential, and he contacted Bieber and his mother to offer them a record deal.

Question 3: What was Justin Bieber's first album?


Answer: Bieber's debut album was "My World," which was released in 2009. The album was a huge success, and it helped to launch Bieber's career as a global superstar.

Question 4: How old was Justin Bieber when he was discovered?


Answer: Bieber was 12 years old when he was discovered by Scooter Braun.

Question 5: What is Justin Bieber's net worth?


Answer: Bieber's net worth is estimated to be $300 million.

Question 6: What are Justin Bieber's most popular songs?


Answer: Some of Bieber's most popular songs include "Baby," "Sorry," "Love Yourself," and "Yummy."

Summary: Justin Bieber's discovery is a story of talent, hard work, and determination. Bieber was discovered on YouTube by Scooter Braun, and he has since become one of the most popular singers in the world. Bieber's story is an inspiration to young people around the world, and it shows that anything is possible if you have a dream and you are willing to work hard.

Transition to the next article section: Justin Bieber's discovery is a fascinating story that has inspired many people. In the next section, we will take a closer look at Bieber's career and his impact on the music industry.

Conclusion

Justin Bieber's discovery is a fascinating story that highlights the power of talent, hard work, and determination. Bieber was discovered on YouTube by Scooter Braun, and he has since become one of the most popular singers in the world. Bieber's story is an inspiration to young people around the world, and it shows that anything is possible if you have a dream and you are willing to work hard.

Bieber's discovery also highlights the importance of social media in the music industry. In the past, it was much more difficult for unsigned artists to get their music heard by record executives. However, with the advent of YouTube and other online platforms, artists now have a much easier way to showcase their talent to the world. Bieber's story is a testament to the power of social media, and it shows that anyone can achieve their dreams if they are willing to work hard and never give up.

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katiecouric How Justin Bieber Got Discovered CBS News
katiecouric How Justin Bieber Got Discovered CBS News
How Justin Bieber Got Discovered by Scooter Braun YouTube
How Justin Bieber Got Discovered by Scooter Braun YouTube