Black Rifle Coffee Company: A Deep Dive Into The Veteran-Owned Coffee Brand
Black Rifle Coffee Company has quickly become one of the most recognized brands in the coffee industry, especially among veterans and patriots. Founded by veterans, this company not only sells coffee but also promotes a lifestyle rooted in military values and patriotism. In this article, we will explore the history of Black Rifle Coffee Company, its mission, and what sets it apart from other coffee brands. We will also delve into its product offerings, community involvement, and the impact it has on veterans and active-duty military members.
As we navigate through the various sections of this article, you will gain insight into the values that drive this company and understand why it has garnered a loyal customer base. The brand's commitment to quality, community support, and veteran advocacy is what makes Black Rifle Coffee Company a unique player in the coffee market.
Whether you are a coffee enthusiast, a supporter of the military, or simply curious about this remarkable brand, this article aims to provide you with a comprehensive overview of Black Rifle Coffee Company. So, grab your favorite cup of coffee, and let's dive into the world of this veteran-owned business.
Table of Contents
- History of Black Rifle Coffee Company
- Mission and Values
- Product Offerings
- Community Involvement
- Impact on Veterans
- Statistics and Data
- Customer Reviews and Feedback
- Conclusion
History of Black Rifle Coffee Company
Founded in 2014 by former Special Forces officer Evan Hafer, Black Rifle Coffee Company started as a small veteran-owned coffee roaster. The company was born out of a desire to create a coffee brand that not only serves high-quality coffee but also supports the military community. The name itself reflects its military roots, with "Black Rifle" symbolizing the firearms used by service members.
Initially, the company focused on small-batch roasting and direct-to-consumer sales. As word spread about the brand's quality and its commitment to supporting veterans, Black Rifle Coffee Company began to expand rapidly. Today, it operates retail locations and has a strong online presence, making it accessible to coffee lovers everywhere.
Founders and Key People
- Evan Hafer - Founder and CEO
- Mat Best - Co-founder and media personality
- Jarred Taylor - Co-founder and entrepreneur
Mission and Values
The mission of Black Rifle Coffee Company is to serve the best coffee while supporting the American military community. The brand prides itself on its commitment to quality and its dedication to hiring veterans. The core values of the company include:
- Integrity: Upholding ethical practices in business.
- Service: Supporting veterans and active-duty military members.
- Quality: Providing high-quality coffee sourced from the best beans.
Product Offerings
Black Rifle Coffee Company offers a wide range of coffee products to cater to various tastes and preferences. Their product lineup includes:
- Whole Bean Coffee: Available in several blends, including the popular "AK-47 Espresso."
- Ground Coffee: Conveniently packaged for easy brewing.
- Single-Serve Pods: Perfect for those who prefer single-cup brewing.
- Merchandise: Apparel, mugs, and other branded items that promote the brand’s mission.
Community Involvement
Black Rifle Coffee Company is heavily involved in supporting the military community. They have established partnerships with various organizations that assist veterans and active-duty military members. Some notable initiatives include:
- Veteran Hiring: The company actively seeks to hire veterans, providing them with job opportunities in the coffee industry.
- Donations: A portion of their profits goes to organizations that support veterans and their families.
- Events: They participate in and sponsor events that raise awareness and funds for veteran causes.
Impact on Veterans
The impact of Black Rifle Coffee Company on veterans is profound. By providing employment opportunities and supporting veteran organizations, the company plays a significant role in improving the lives of many former service members. The community created around the brand fosters camaraderie and support among veterans.
Statistics and Data
To understand the success of Black Rifle Coffee Company, consider the following statistics:
- Annual Revenue: Estimated at over $30 million as of 2022.
- Veteran Employment: Over 50% of the workforce consists of veterans.
- Customer Base: More than 1 million customers served globally.
Customer Reviews and Feedback
Customer feedback plays a crucial role in any brand's success. Black Rifle Coffee Company has received overwhelmingly positive reviews from its customers, highlighting the following:
- Quality: Many customers praise the quality and flavor of the coffee.
- Mission: Support for the veteran community resonates with many consumers.
- Service: Positive experiences with customer service and shipping.
Conclusion
In conclusion, Black Rifle Coffee Company stands out as a veteran-owned brand that not only delivers exceptional coffee but also supports the military community. Its dedication to quality, community involvement, and veteran advocacy has earned it a loyal following. We encourage you to explore their products and consider supporting a brand that gives back to those who have served our country.
We invite you to leave your comments below, share this article with your friends, or check out other articles on our site to learn more about inspiring brands like Black Rifle Coffee Company.
References
- Black Rifle Coffee Company - About Us
- Forbes - How Black Rifle Coffee Company is Using Coffee to Support Veterans
- Business Insider - Black Rifle Coffee Company: Evan Hafer and the Veteran Community
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